AJAYI, AYODEJI OLUWASEUN, ACA

Senior Business Development & Account Management Leader
Lagos, NG.

About

Highly accomplished Senior Business Development and Account Management Leader with over 15 years of experience pioneering and growing markets for new products and services, consistently delivering significant revenue growth and market share expansion. Adept at blending financial acumen with strategic sales, project management, and customer relationship management to secure multi-million dollar deals and optimize business processes. Proven expert in new customer acquisition and fostering long-term partnerships across West Africa, driving competitive advantage and maximizing client value.

Education

Ahmadu Bello University
Zaria, Kaduna State, Nigeria

Master in Accounting (MAC)

Accounting

Federal Polytechnic, Ado Ekiti
Ado Ekiti, Ekiti State, Nigeria

Higher National Diploma (HND)

Accountancy

Grade: Distinction

Work

Oracle Nigeria
|

Senior Account Manager

Lagos, West Africa, Nigeria

Summary

Managed a high-value portfolio of enterprise accounts across Nigeria, Ghana, Liberia, and Gambia, consistently exceeding revenue targets and fostering strong client relationships.

Highlights

Onboarded and managed the largest account in Nigeria for FY2023, demonstrating exceptional client acquisition and retention capabilities.

Managed a portfolio of high-value Enterprise Accounts, consistently generating annual revenue in excess of $2M, significantly contributing to regional growth.

Cultivated robust relationships with C-Level executives and key decision-makers, positioning Oracle as a trusted partner and primary advisor for all Oracle-related solutions.

Developed and executed comprehensive account strategies and plans, including accurate forecasting and pipeline management, leading to 90% customer retention.

Collaborated cross-functionally with Sales Development, Marketing, Customer Success, and Professional Services to drive Oracle solution adoption and maximize client investment value.

SeamlessHR
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Senior Sales Manager

Lagos, West Africa, Nigeria

Summary

Led direct sales and channel development for Payroll solutions across Nigeria, Ghana, and Kenya, driving revenue growth and market penetration.

Highlights

Developed and pioneered a Channel Partnership program across multiple regions and product segments, establishing a scalable sales model.

Built and maintained a robust pipeline of prospective customers through direct prospecting and strategic relationships, consistently exceeding monthly/quarterly sales quotas.

Identified and capitalized on new business opportunities within large and small enterprises, increasing sales and profitability for Payroll solutions.

Led the entire consultative sales process, from new business development and client research to demoing, closing, and effective contract negotiation.

Conducted in-depth market research on competitors' products and pricing, gaining critical insights to optimize sales strategies and customer preferences.

Sage Software Nigeria
|

Business Development Manager

Lagos, West Africa, Nigeria

Summary

Pioneered the Sage Evolution range across West Africa, driving significant year-on-year revenue growth and market share expansion.

Highlights

Pioneered the Sage Evolution range in West Africa, achieving over 100% of target in the first 9 months (FY2014) of operation.

Achieved 40% year-on-year revenue growth for the Sage Evolution range, driving exponential market penetration and share across West Africa by 2015.

Closed the largest Sage 300 Business Management solution account (Petroleum Technology Development Fund) in West Africa for FY2019, securing a landmark deal.

Achieved 400% Return on Investment (ROI) on marketing for Business Partners' co-marketing initiatives, significantly amplifying brand reach and lead generation.

Managed and developed channel sales and marketing plans, overseeing execution, training sales representatives, and implementing new sales programs to enhance market effectiveness.

RAANDCO Limited
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Business Development Manager

Lagos, West Africa, Nigeria

Summary

Led business turnaround and growth initiatives as a Business Development Manager for a Sage Business Partner, significantly increasing revenue and market presence.

Highlights

Achieved business turnaround from a comatose state in 2012 to profitability in 2013, demonstrating strong strategic and operational leadership.

Increased revenue by effectively selling Sage solutions (Accounting, Payroll, HR, Business Intelligence), contributing to the company's financial recovery.

Improved leads generated by over 200%, with over 50% converted to opportunities, significantly boosting sales pipeline and conversion rates.

Built and grew the sales pipeline to achieve annual company targets across product and services, including managing Key Accounts and retaining Sage's biggest site, Nigeria Port Authority (NPA).

Estate Projects Limited
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Head of Finance and Admin

Lagos, Lagos State, Nigeria

Summary

Directed financial and administrative operations, leading strategic planning, cost reduction, and revenue generation initiatives.

Highlights

Led the modeling, planning, and execution of financial and operational processes, achieving organizational goals and optimizing efficiency.

Employed advanced deal analysis and hands-on negotiations with potential investors and creditors, securing loans for high-level management spending.

Recommended innovative alternatives to generate revenues and reduce costs, enhancing the company's financial performance and sustainability.

Drafted executive analysis and reports, highlighting business issues, risks, and profit opportunities to inform strategic decision-making.

Adebola Adebayo & Co. (chartered Accountants)
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Audit Senior/Manager

Lagos, Lagos State, Nigeria

Summary

Managed and mentored audit teams, provided business advisory, and ensured quality and compliance in audit engagements for diverse clients.

Highlights

Managed performance of on-site audit work and reviewed working papers, ensuring adherence to professional standards and quality.

Indirectly managed and mentored a team of professional resources, actively developing, training, and coaching team members for performance assessments.

Consulted with clients to provide recommendations on business and process improvement, serving as a trusted business advisor.

Led and managed resources to establish and meet performance measures and metrics throughout planned audit work execution.

Identified internal opportunities and recommended methods to improve service, work processes, and financial performance, including expense management.

Adebola Adebayo & Co. (chartered Accountants)
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Audit Trainee/Associate

Lagos, Lagos State, Nigeria

Summary

Provided comprehensive audit support, financial analysis, and change management assistance to improve client internal controls and accounting procedures.

Highlights

Provided change management and communications support, engaging in general management consulting activities to enhance client operations.

Conducted financial analysis upon fieldwork completion to improve client internal controls and accounting procedures.

Assisted in the implementation, execution, and monitoring of effective quality assurance and improvement programs.

Worked closely with clients and staff to develop client and project risk assessments, implementations, and recommendations.

Languages

English

Certificates

Associate - Institute of Chartered Accountants of Nigeria (ICAN)

Issued By

Institute of Chartered Accountants of Nigeria (ICAN)

Sage X3 Implementation and System Administration

Issued By

Sage

Business Process Improvement Methodology

Issued By

Pan Africa University (Lagos Business School)

Sage 300

Issued By

Sage

Crucial Conversation (Negotiation Skills)

Issued By

Crucial Learning

Sales Guru

Issued By

Sales Guru

Sage Evolution Training

Issued By

Sage

Sage Payroll and HR Training

Issued By

Sage

Skills

Sales & Business Development

Product & Demand Development, New Customer Acquisition, Marketing Strategy, Lead Generation, Sales & Go-to-Market Planning, Forecasting, Pipeline Management, Competitive Market Analysis, Deal Negotiation, Strategic Sales.

Account & Customer Management

Customer Experience Strategy, Customer Relations, Customer Retention, Stakeholder Engagement, Account Management, Client Relationship Management.

Leadership & Operations

Team Leadership, Cross-Functional Team Management, Multi-Location Team Management, Project Management, Strategic Planning, Business Process Optimization, Operational Excellence, Employee & Entrepreneur Business Experience.

Financial Management & Analysis

Accounting, Finance, Tax Planning, Revenue Growth, Cost Reduction, Financial Analysis, Business Intelligence, Audit Management.

Technical Proficiency

Oracle CRM, Sage Evolution, Sage 300, Sage X3, ERP Systems, CRM Systems.

Professional Attributes

Self-Motivated, Target Oriented, Interpersonal Communication, Creative Problem Solving, Innovation, Multitasking, Adaptability, Pressure Management, Public Speaking, High-Impact Presentation.